Stop and Smell the Onions
Summary: A new "fine food" grocer is expected to open in Downtown Pittsburgh this October. Station: KDKA Channel 2 Reporter: Harold Hayes When it Aired: July 31 Running Time: 2 minutes, 22 seconds Visuals: * The empty space where the store will be housed. * A dramatic unveiling of the logo for the Downtown's long-awaited, much-heralded "Vidalia: A Fine Food Market," onions and all. * Archive footage from 1995, when the Market on the Square still existed. Highlights: * When Hayes reports, "We're in the Cultural District, just on the other side of the Seventh Street Bridge, and city planners, you know, for a long time, have said there's something missing Downtown that would help keep and attract people who live Downtown. They think they have it: By fall, there will be a grocery store right here." * When he narrates, "It will be in this retail space within the Encore Complex at Seventh Street and Fort Duquesne Boulevard." * When Mayor Luke Ravenstahl says, "We need a grocery store in Downtown Pittsburgh. That was always a missing piece. The grocery store would signify in some way, shape or form that Downtown is in fact, on the rebound and is moving forward." When Kevin McMahon ,of the Pittsburgh Cultural Trust, enthuses, "We are absolutely thrilled to have this announcement today right here in the Cultural District. We know that the Cultural District is a great catalyst to this. It's been a 25-year process, and today is one of the culminating elements of that. And it will clearly be not only a great place to come to the theater and to hear wonderful music and concerts, but now a great place to shop!" * When Hayes recollects, "The last time you could buy produce Downtown was the mid-1990s. That's when the remnant of what used to be known as the Diamond Market closed its doors for good. By New Year's 1995, what had become the Market on the Square was no more than empty shelves and empty space -- far cry from the days when Market Square was truly a market. And both Downtown residents and folks like [this woman] from the Hill District shopped in town for food." * When Hayes recaps, "Now, some 12 years later city planners hope a new generation of shoppers will have reason to visit and live Downtown." What We Learned: Now's the time to bring on the competition! Unanswered Question: How many residents from the Hill and other struggling nearby neighborhoods will shop here, an upscale store with no doubt upscale prices? News Value: 5. While Hayes answers the basic questions, he fails to expand on loaded term "new generation." It seems out of place to interview a woman from the Hill District who remembers the market days of yore, when it seems obvious Vidalia will cater to a more affluent customer.
Sweet East Liberty
Summary: There are big plans in store in the continuing efforts to revitalize East Liberty. Station: WTAE Channel 4 Reporter: Sheldon Ingram When it Aired: Aug. 2 Running Time: 2 minutes, 13 seconds Visuals: * Ingram standing outside a building inscribed "Le Tapissuer." * A representative of East Liberty Development Inc. tenderly rubbing a planning map with his thumb in a circular motion. Highlights: * When Ingram riddles us this: "Three new hotels are set to open in East Liberty. And all three are designed to transform the look of the entire area. Why would anyone put a hotel in East Liberty, let alone three of them?" * When Ingram elaborates, "The ... master plan envisions a moderate-to-upscale neighborhood. It includes renovation of the old Nabisco plant on Penn Avenue. A view from Sky 4 shows work already underway to make room for a new hotel here. So why three hotels?" * When Ernie Hogan of ELDI responds, "With the continued growth of the Cancer Center and Shadyside Hospital, and UPMC's investment with the Children's Hospital opening in 2009, there's this need within the district between Oakland and this new medical growth." * When Ingram adds, "But it's more than just convenience. The East Liberty renaissance is pushing style, too. Proof is in the design of the glitzy Indigo Hotel. ... At the other end of the block on Broad Street, these vacant buildings will come down, making room for a plaza at the back of the Indigo to facilitate outdoor entertainment. And then, right across the street from the Indigo, more transformation. What you see now will look like this -- it's called 'Latin Concepts,' a Latin-themed cigar bar, tapas bar and restaurant ... all [on one] block of Highland Avenue. And this building, for now, will be the Highland Hotel. It sits at the corner of Highland and Centre Avenue, just one block from Whole Foods." What We Learned: I guess a "medical growth" isn't always a bad thing. Unanswered Question: Can we please have more news like this? News Value: 7. Ingram makes it all sound so good ... despite its being driven by "Citizen UPMC."