For sister-and-brother team Lauren and Chris Firman — along with probably most people — peanut-butter-and-jelly sandwiches carry a lot of nostalgia.
“We grew up on peanut-butter-and-jelly everything,” says Lauren. “As kids we loved to screw around by adding things like cookie crumbles or making double-decker sandwiches.”
Those childhood creations inspired Peanut Butter Jelly Time, a new Bloomfield restaurant specializing in PB&J sandwiches and offering childhood favorites like Dirt (crushed Oreos), and Ants on a Log: celery sticks stuffed with peanut butter and topped with raisins. Spreads include various jellies, smooth and crunchy peanut butter, Nutella and marshmallow fluff.
- Photo by Rebecca Nuttall
- The menu board at Peanut Butter Jelly Time
The owners’ own favorites currently include the Waffle not so Sundae, a Belgian waffle with graham-cracker spread, strawberries, bananas and a scoop of cinnamon-bun ice cream; and The Elvis, a grilled peanut-butter sandwich with bananas, honey and bacon.
Perhaps the most unusual item is sushi rolls. Varieties include Spicy Crunchy Peanut, with crunchy peanut butter on wheat bread with red jalapeño jelly and sriracha.
“We tried to come up with all kinds of weird stuff to keep it interesting, and that’s what you see here,” says Chris.
Trendy theme aside, Peanut Butter Jelly Time has a neighborhood feel. Many ingredients are locally sourced, and after only two weeks the place has two regulars who visit every morning for coffee.
“This neighborhood is so welcoming,” says Lauren. “Everybody loves the concept. They think it’s so adorable."