I read Krishna's book "Beyond the Pig and the APE" about a month ago (found it on Amazon.com) and I really enjoyed it! What was interesting about the book was his concept around the PIG (pursuing instant gratification), APE (Avoiding Painful Experiences), the Ego (your "monkey mind"), and the Big YOU. For me, I think my drive was also coming from the Pig, Ape, or Ego, but now I have the awareness that there might be something beyond the voice in my head. Krishna, who I heard talk at the Pittsburgh Now Meetup, really helped me to ask myself the question "What's driving you?" This level of inquiry has given me a more useful framework that I can apply to my life! I'm happy that his work in reaching a larger audience and I hope it continues to grow! Thanks for the doing the interview CP!
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