The alley known as Strawberry Way that slices through the northern section of Downtown, from Liberty to Grant streets, has always been a shortcut for some Pittsburgh pedestrians, but not always a desirable one. Trash was usually strewn across its asphalt and the blank, high walls of skyscrapers hurried walkers through as fast as their feet could carry them.
Then this summer, thanks to the work of public-private partnership Envision Downtown and others, the alley was transformed. Colorful designs were painted on the blacktop by local artist Deanna Mance, roadblocks were put up to stop cars from driving through, and picnic tables and planter boxes were placed on the street to encourage people to enjoy their new Downtown oasis.
Last week, the national transit and urban planning news site Streetsblog USA awarded Strawberry Way its Best Street Transformation, People’s Choice. The Pittsburgh alley beat out five other projects in cities including San Francisco, Chicago and Atlanta.
“Strawberry Way is the latest example of partnerships at work to promote a people-first Downtown Pittsburgh,” wrote Sean Luther of Envision Downtown in an email to City Paper. “In this case, Envision Downtown relied heavily on a coalition of the PDP, the City’s Department of Public Works, the Office of Public Art, the Colcom Foundation and PPG Paints to drive this transformative project forward.”
The Strawberry Way transformation won the honor by receiving the most votes on the Streetsblog USA website.
In addition to being more aesthetically pleasing than before, Luther says the the project has resulted in a 43 percent increase in pedestrian traffic through the alley, according to a study completed by Envision Downtown. Also, there has been an outstanding 462 percent increase in people spending time in Strawberry Way.
Pittsburgh Mayor Bill Peduto is proud of Strawberry Way’s transformation too. “Strawberry Way is a great example of our community-driven vision for making Pittsburgh a sustainable and efficient 21st Century city for all,” wrote Peduto in an email to CP.
Check out the CP video below to see the transformation in progress.