Reader Demographics

TOTAL CUMEREADERS: *289,492

GENDER:
50% male
50% female

AGE:
18-24......7%
25-34......18%
35-44......26%
45-54......15%
55-64......19%
65+........15%

INCOME:
Under $25K.....14%
25K-50K........33%
50K-75K........27%
75K-100K.......12%
100K+..........14%

EDUCATION:
High School or less...........1%
High School.................29%
Some College.................33%
College Degree...............25%
Advanced Degree..............12%

ONLINE READERS: **
Unique Visitors......1,111,916
Visits...............1,594,650
Pageviews............3,203,734

2013 READER'S SPENT:
$94,710,474 on Movies, Theater & Cultural Events
$61,976,523 on Beer & Wine
$141,595,548 on Full Service Lunches
$158,800,502 on Full Service Dinners
$227,167,035 on Airline Fares
$99,558,361 on Jewelry
$162,758,292 on College Tuition
$56,238,837 on Pet Supplies

* Source: Media Audit April 1, 2014
(total readership-print/online
**Google Analytics: 2014 Stats

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