If you hear someone reference the "Allegheny City Central" neighborhood, you won't be alone in questioning your Pittsburgh geography lessons.

The name is new as of Monday night, approved by a vote of 99-29 by members of the Central Northside Neighborhood Council and residents in the Allegheny Center neighborhood.

While not officially official (the city won't be changing street signs), the name is intended to rebrand a swath of the North Side the city designates the Central North Side using street banners, brochures and other materials. The marketing effort includes the Mexican War Streets and nearby streets, as well as parts of West Park and the Allegheny Commons.

The change was lobbied for in order to distance the area from the "North Side" label (which many associate with crime) and from the "North Shore" label, which residents of the area feared was spilling over from the stadiums and Rivers Casino.